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I have to agree that the second video is *somewhat* better in that the narration is slightly better and they brought in things like the Tunick shoot. The design (colors, typeface, etc.) of the entire site doesn't convey luxury living to me at all. They need to stop trying to dumb down or 'class' down their presentation just because it's in Cleveland. The people who have the money to invest in such a project have likely been exposed to polished marketing materials and what's on the Courthouse Plaza site needs tweaked. They seriously need to look at some of the presentations put together by other developers - a good (though not perfect) example would be the Turnberry company: http://turnberryplace.com/ http://www.turnberrytowerarlington.com/I just have to wonder what the hell the developers were thinking with the 'narrator/yokel' dialogue. The quickest way to turn off a potential client is to insult them - and that's exactly what that dialogue did. It presumed that potential clients wouldn't be aware of the benefits of investing in such a project. Sure, there's a way to address the issue but the hackneyed dialogue is probably the worst way to go.
Really just a fantasy. Unless it is a new group of principals, these guys did not have the resources to complete this project even in GOOD economic times...they do like to dream however which is not all bad. Sometimes (very rarely) dreams do come true.