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Price plans $65M revamp of Euclid Ave. Atrium siteBy STAN BULLARD4:30 am, December 24, 2007Developer Doug Price is lining up some surprises as he plans the makeover of the dilapidated, boarded-up Atrium Office Plaza at 668 Euclid Ave. in downtown Cleveland into 225 apartments and updated retail space as part of a $65 million project.Besides a deal to purchase the Atrium building from the Goldberg family, Mr. Price said he has agreed to buy the adjoining Dollar Bank Building, 614 Euclid, in order to demolish the five-story structure to create a pedestrian plaza between the Atrium building and the nearby Colonial Marketplace.
So after returning from the City Design Review I have some comments on this. First off, it really is an impressive project. Though I was a little disappointed that Sandvick is no longer the architect (no idea what happened), Berardi Partners out of Columbus is running this now. This place when finished will have between 225 and 250 residences. Some on the 3rd floor over where the water tower now stands will even have private patios. There will be 3 atriums inside the building and is pretty much all retail on the 1st floor. Price mentioned trying to attract service geared retail for the 3,000 or so residents in the area (for someone who lives in this area this makes me happy). Also, currently the building is missing about a half floor that used to be in the front... it will be rebuilt including restoring the original cornice. I know there was also a lot of debate on the historic merits of the prospect side of this building. It is indeed a historic building. It housed the Prospect Theatre and apparently still has the original theatre hallway (which connects the buildings), that they are planning on restoring. Again this is really impressive, wait till you see plans / renderings / the model (sorry mayday i don't have a lapel pin that doubles as a camera), except... the demolition of the dollar bank building. Personally, I'm not buying it. Essentially they want to get rid of it to create a ramp to go into the building basement and create 130 additional parking spaces. Please don't tell me that the exact same thing can't be done by going through the 668 service entrance on the prospect side of the garage that goes with this building. They talked about a "green space" for residents. rrriiiigggghhttt, this thing is a concrete plaza with a big ramp, and a couple trees. Really what they want is to open the area for more windos on the ground level retail side. They think they can do the same thing with the colonial arcade, but I'm not sure they are aware that the colonial arcade is on the national historic register AS IS, so it is going to be EXTREMELY difficult to alter that building in any way, including that odd jet out where continental used to be. I don't' know, I just don't think I'm interested in losing the street presence of a building just for a concrete ramp. But all in all... it's pretty impressive. Oh yeah, assuming they clear all their hurdles they want to get moving asap and be finished with all exterior work in 08 so they can be working indoors by next winter. work on the Terra cotta alone is going to cost some 5 mil.
Is there a historical facade under the dollar Bank? What bothers me more, is the large parking lot on the other side of the 668 building. Is this belong to the KD group? This is going to leave the 668 building somewhat isolated by parking lot's, plaza's and whatever else they can think of. Why can't they leave the dollar building, and provide a an entrance at street level. This would give them more apartments, and maintain the integrity of the building and the street.
The dollar bank is not "historic" but that just means you could do some cool things with it. I don't know if anyone has ever seen the renderings of when they wanted to turn that thing into condos, but it was pretty cool. The units even had balconies (which would be unique to Euclid Ave.). Again, it may not be "historic" but that doesn't mean it isn't part of the urban fabric of the neighborhood. And i just have zero faith in the developers getting this "park" right.